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The UK’s largest coffee focussed trade and consumer show was back; this year we were using the show as a platform to launch the Grumpy Mule re-brand. The festival was bigger and busier than ever.
We’ve exhibited at London Coffee Festival for the past few years, but this year we bought something entirely new. The 2015 festival was where we unveiled the brand new Grumpy Mule look!
There were a number of things to join in on during the course of the show, including our Grumpy Selfie Station which saw a crowd of people posing for photo’s using the hashtag #GrumpySelfie and then sharing them with us on Twitter.
Another element which was a proven success was the ability to personalise coffee labels in keeping with our 3 word approach which is seen on our bags of Grumpy Mule coffee. Visitors were able to customise their own bag of LCF exclusive Tanzania Blackburn Peaberry coffee.
Keep your eyes peeled for this personalised label service nearer Christmas time!