Manifesto
If farmers can’t make a living growing coffee, they’ll stop. And right now 80% of them aren’t earning enough to do basic things like feed their families and get medical help when they’re sick.
Changing the way coffee is bought and sold is the only way to guarantee the future of our daily drink – and the people who make it.
Our Manifesto for the Future of Coffee lays out exactly how we’re doing that.
This Manifesto is set by our parent company, Cafédirect Group. Our progress towards these can be found in our Progress reports.
Certifications
100% Fairtrade, and over half our coffees are organic. No cutting corners here.
People
We’ve got deep respect for coffee farmers and our local community - without them, we’re nothing.